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Standard Bank

Mana​ging the brand for a bank that’s anything but standard.

Standard Bank is one of South Africa’s oldest and most respected financial institutions and provides one of the largest single networks of banking services in Africa.

Although closely linked to the South African parent company, offshore offices in Jersey, Mauritius and the Isle of Man offer a different set of products aimed at a diverse and global client base, which complement the bank’s African roots. As a result, a certain amount of autonomy is enjoyed when managing the brand and designing marketing support material for use outside of Africa.

 

ThatcherMacKenzie

When recruitment needs to be bespoke

ThatcherMacKenzie differentiates itself from competitors by focusing on the two defined niches of Financial Services and Law to provide recruitment, head hunting, HR outsourcing services and training in Employment Law aspects. They wanted to target clients in Jersey, Liechtenstein, Singapore and Switzerland and to position themselves as experts in discrete placements with excellent contacts. A campaign was required that drew on their strong reputation but was able to translate that into new geographical areas.

 

 

 

Herald Group

How do you evolve a brand, balancing the heraldic past with the needs of a modern, dynamic business?

In 2010 Herald Trust as it then was, approached Image Group to evolve its brand identity.

The driver behind this was the company’s expansion into new markets and development of new business divisions. The directors recognised that the existing brand identity and corporate collateral were outdated, and did not adequately represent the company’s values and mission statement. They were also keen to keep the heraldic elements of their current shield logo and visual identity.

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Royal Bank of Canada

An integrated approach to giving a global bank a local presence.

Royal Bank of Canada (RBC) is one of the Channel Islands’ largest employers.
Our client services team, together with our designers and public relations consultants in Jersey and Guernsey, work closely with RBC’s marketing team to manage internal and external communications across the British Isles.

Focus groups conducted by our PR team helped RBC senior management refocus internal communications. The team has also co-ordinated PR activity for a number of key sponsorships such as the Harbour Carnival in Guernsey and Jersey’s Swimarathon.

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Image is a one-stop advertising, marketing, e-business and public relations agency. Our aim is to ensure that the full range of communication tools work in harmony rather than in isolation and that the campaigns we develop communicate consistently with one clear voice to maximise consumer impact.

You’ll call it effective, we call it integrated thinking. This philosophy is at the heart of everything we do.
  

Public relations is about building and maintaining a client’s reputation by communicating the right messages to the right people and at the right time. At Image PR, we start with a strategy for delivering the key messages and then execute the plan with measurable results. We manage this to ensure that it is integrated with marketing, advertising and any other services that are being provided.